The AI chatbot for roofers that sells. From “I have a leak” to a booked inspection.
Homeowners write about their roof when it leaks, often at night and after a storm. Rexor Closer is the AI sales agent that takes the inquiry from their first question to the booked inspection, and never promises what insurance will pay. We build it into your business and run it for you.Homeowners write about their roof when it leaks, often at night. Rexor Closer takes them to the booked inspection, and never promises what insurance will pay. We build it into your business and run it for you.
Website chatStonewick Roofing
We had water come through the ceiling after the storm. How much is a new roof?
Hi, I'm Stonewick Roofing's AI sales agent. Sorry about the ceiling. It depends on what the inspection finds, so I won't guess. How old is the roof, and is it still dripping now?
About 20 years, not dripping now. Will insurance pay for it?
Only your insurer can say that. Our inspection gives you photos and a written report to show them. Want the link to book it?
Inspection booked
Ask if insurance will pay. See what it says.
It sells Rexor Closer, with our real prices and the same rules your own closer will follow. Tell it what roofs you install, then push back.It sells Rexor Closer, with our real prices and the same rules as yours. Tell it what roofs you install, then push back.
Never share card details in a chat. Payments only go through a secure checkout link.
Chatbots answer roofing questions. Rexor books the inspection.
What homeowners ask about their roof, and what your closer does with it.
Homeowners ask about leaks, price, materials and insurance. Your closer answers using only what you approved, matching their tone and language, then moves them toward the inspection.Homeowners ask about leaks, price, materials and insurance. Your closer answers with what you approved, then moves them toward the inspection.
| They ask | What your closer does | From |
|---|---|---|
| “How much is a new roof?” | Gives the ranges you confirmed, then asks about size, age and material. For a real number, it offers your inspection. | Your price sheet |
| “I have a leak right now.” | Shares the emergency steps you approved and brings in your team with the full conversation. | Your team |
| “Will insurance pay for it?” | Says only the insurer can decide, repeats your approved wording and explains what your inspection report gives them. It never promises a claim. | Your rules |
| “Repair or replace?” | Never judges a roof it hasn't seen. Asks your questions and offers the inspection. | Your process |
| “Shingle or metal?” | Explains the materials you install, in your own words, and asks what matters most to them. | Your offer |
| “Another roofer quoted me less.” | Stays calm and compares what's included: materials, warranty, cleanup. It never runs down a competitor and never invents a discount. | Your rules |
| “Do you offer financing?” | Explains the options you offer and sends your financing link. Credit decisions stay with your lender. | Your offer |
| “Can someone come and look?” | Sends your own booking link for the inspection. | Your booking link |
| “Can I talk to someone?” | Brings in your team with the full conversation: an email alert on Starter, email and Telegram on Growth. | Your team |
A stormy Thursday night roofing inquiry, line by line.
Say you run a roofing company. A homeowner opens your website chat on a Thursday night, a few hours after a storm, with a stain spreading on the ceiling.
9:18 PM · Website chat
Hi, we had water come through the ceiling after the storm. How much is a new roof?
- Thursday night. Your office is closed until morning.
9:19 PM
Hi, I'm Stonewick Roofing's AI sales agent.1 Sorry about the ceiling. A price depends on what the inspection finds, so I won't guess one.2 How old is the roof, and is water still coming in right now?3
- 1A real conversation, not a contact form, while the problem is in front of them.
- 2No invented price: the owner's rule.
- 3The owner's own qualifying questions, the urgent one first.
9:21 PM
About 20 years old, not dripping now. Will my insurance pay for it?
9:22 PM
Only your insurer can decide that, so I won't promise it.4 What we can do is inspect the roof and give you photos and a written report to show them.5 Here is a storm repair we did last spring:6Photo Shingle roof after a storm repairWhat day works for the inspection?
- 4No promise about a claim: the owner's rule.
- 5Only facts the owner approved.
- 6From the owner's own catalog. It never sends anything else.
9:24 PM
Tomorrow if you can, otherwise Saturday.
9:25 PM
Here is the link to pick your time:
Book an inspection with Stonewick Roofing7 I've also passed your message to our team, with the details of the leak.8
- 7The owner's own booking link, from the scheduling tool the business already uses.
- 8The owner's rule for any leak: the team gets the whole conversation.
9:27 PM
Booked for Saturday.
- An email alert reaches the owner when someone is ready to buy (on Growth, on Telegram too), and the Monday report shows the whole conversation.An email alert reaches the owner when someone is ready to buy (on Growth, on Telegram too). The whole conversation is in the Monday report.
Wherever homeowners write, it sells.
One closer, the same prices and the same rules on every channel. Starter covers your website chat, your direct link and two messaging channels of your choice. Growth covers them all: WhatsApp, Telegram, website chat and email.One closer, the same prices and rules on every channel. Starter: your website chat, your direct link and 2 messaging channels of your choice. Growth: WhatsApp, Telegram, website chat and email.
- WhatsApp: on your own business number, in your name. How WhatsApp works.
- Telegram: your own bot, in your business name.
- Your website: Any site that accepts one line of code: WordPress, Shopify, Wix, Squarespace, Webflow, Framer or a custom-built site. No website? Your closer has its own chat page, with a link and a QR code.Your website: any site that takes one line of code: WordPress, Shopify, Wix, Squarespace, Webflow, Framer or custom-built. No website? Your closer gets its own chat page, link and QR code.
- Yard signs and door hangers: your closer's QR code lets a neighbor ask about the roof next door, on the spot.
- Google Business Profile: your closer's direct chat link.
- Email: forward the emails from your contact address, and your closer answers every inquiry.
- Early access: Messenger and Instagram Direct, on Growth or with Starter's Extra messaging channel option, through your own Meta app once Meta approves it. SMS or your own app on request, on Scale.
Pricing, by the reply.
You pay for the replies your closer sends, never per lead. Each message is one reply, and so is each photo, video or voice note.
| Plan | What it includes | Private trial ready |
|---|---|---|
| Starter$297 a month | 3,000 replies a month. Your website chat, your direct link and QR code, plus 2 messaging channels of your choice: WhatsApp, Telegram or email. Photos, videos and voice notes from your catalog, payment confirmation and after-sales. It follows up once with prospects who went quiet, by email or Telegram. Gets better every week, with your approval, and emails you when a prospect is ready to buy or asks for a person. | As soon as you approve your setup answers |
| Growth$497 a month | 7,000 replies a month. Every channel: WhatsApp, Telegram, your website chat and email, one closer behind all of them. Everything in Starter, plus: it reworks its objection answers every month on the deals it lost, and alerts you on Telegram as well as email when a prospect is ready to buy or asks for a person. 28% less per reply than Starter. | As soon as you approve your setup answers |
| ScaleCustom quote | Unlimited replies. Several websites or brands; SMS, Slack, Discord or your own app on top; one dedicated contact; custom integrations such as your CRM or calendar. | As soon as you approve your setup answers |
Not sold on your closer? 100% money back. Before your closer talks to a single customer, you try it in private, in a version only you can see. Tell us what's off and we fix it. Still not sold? We refund everything you paid. Guarantee terms.
Key terms. Prices are in USD, excluding any applicable taxes. Monthly plans carry a $297 setup fee, once, on the first invoice; yearly plans include the setup and give you 2 months free. Extra replies beyond your plan: $0.08 each on Starter, $0.06 on Growth. Monthly plans renew automatically every month and yearly plans every year until you cancel; you can cancel online at any time and the cancellation takes effect at the end of the paid month or year. Once your closer is live, the setup fee and the fees already paid are non-refundable. We do not guarantee any number of sales or results. Full details in our Terms of Service, Refund & Cancellation Policy and Acceptable Use Policy.
Questions from roofing contractors.
Anything else: ask the closer above, any time, or write to contact@rexorgroup.com.
Will it promise what insurance will pay?
No. It says only the insurer can decide, and repeats the wording you approved. It explains what your inspection report gives the homeowner, and never promises a claim.
What does it do with an active leak?
It shares the emergency steps you approved and brings in your team with the full conversation: an email alert on Starter, email and Telegram on Growth. It never tells a homeowner to go up on a roof unless your approved wording says so.
Will it quote a roof it hasn't seen?
It shares only the ranges you confirmed, and only if you want it to. For a real number, it offers your inspection.
Can it book inspections or take deposits?
Yes. It sends your own booking link, from the scheduling tool you already use, and your own payment link: Stripe, PayPal or your own checkout page. With Stripe, it confirms the payment automatically; with other providers, on request.
Can it send photos of my roofs?
Yes, from your own catalog: the photos, videos and voice notes you give us at setup, never anything else. Each one counts as one reply.
Does it follow up with homeowners who go quiet?
Yes, on every plan: one polite follow-up, 24 hours later, by email or Telegram. Just one, with no pressure.
Does it get better over time?
Every week. Each Monday, it proposes answers to the questions it could not handle, each one tested on 8 situations, and applies them the moment you say yes. One month in, it knows your customers far better than on day one. On Growth, it also reworks its objection answers every month, on the deals it lost.
Will homeowners know it is an AI?
Yes. It says so at the start of every conversation, and again whenever someone asks.
Will it bring me more roofs?
That's what it's for. No one can honestly promise you a number, so we don't. What you get: every homeowner answered at any hour, with a real sales conversation and a clear next step, and a Monday report that shows every one of them.
Homeowners already write to you. Let a closer take it from there.
Ask it whether insurance will pay, the way a homeowner would, and watch how it answers. Then decide.
No sign-up, no email needed.